Mitigating fears and empowering women with clarity and confidence to achieve the freedom they desire.

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Everyone deserves to feel FREE. 

FREEDOM looks different for everyone.

Sisterhood and connection empowers us to make a positive impact in the world.

Everyone is capable of living the life and having a business they desire right now.

And if the process of pursuing your dreams and goals does not feel good, it is time to make a change.

Hi. I’m Gina Louise.

I’m a catalyst for passionate side hustling women like you who want to finally overcome overwhelm, stress less, cut through the clutter, and find the clarity and confidence they need to navigate through the shoulds, woulds and coulds and discover how to move through life and building their business with more ease and freedom. 

But really? My specialty lies in helping my clients define and then create their unique version of freedom in a way that feels good to them.

Don’t get me wrong: I don’t want you to waste another year working a soul-draining job that doesn’t ignite you or another second feeling like you “don’t have time” for yourself or the things, passions and people you love.


I want you to have the life + business you dream about right now. Whole-freaking-heartedly.


But I also don’t want you to sacrifice yourself to make it happen.

You see, I do things a little differently. I help my clients travel from a place of stress, confusion and overwhelm and feeling like they’re NEVER going to make it all work, to confidently moving forward and gracefully busting outta their corporate gigs. But I help them do it in a way that makes their journey to success feel less like blindly jumping off a cliff and a bit more like strategically taking the stairs.

‘Cause that’s not only safer, it’s saner and much less stressful {and free falling is not the sort of FREE we are talking about here}




Believe me, I get it. It is scary stuff to transition and make those necessary big decisions and changes to get where we want to go. Through the process all sorts of fears, doubt, uncertainty and road blocks pop up preventing us from getting what we really want. And I know first hand that we completely have to work on this “stuff” to see through to the other side gracefully.

You see, I actually don’t consider myself a business coach. Yes, I help strategize, organize and prioritize but the primary thing I work on with clients is mindset, limiting beliefs, fear and confidence.

The thing is you’re smart and super business savvy. You’ve climbed the corporate ladder and have had an extremely successful career. My guess is you don’t need much help in that department. What you do need is help letting go, mitigating the fears of quitting and moving forward with the confidence you know you have deep down inside.

I encourage you to move through life with more ease and less stress. Figure out what truly makes you happy.

Because truly feeling free is really about the journey, not the destination.

And I’m here with an open palm, ready to guide and support you to get the clarity and build the unshakable confidence you need to create your business and lifestyle in a way that feels satisfying and secure.


You’re stressed, burnt out and frustrated as hell.

You've been hustling away at this passionate side business, hoping and praying that it will finally pay off to be your ticket to freedom.

You thought this entrepreneurial journey was going to be all unicorns and rainbows, but in reality it {and working your other job} is freakin' hard work. And it’s slowly draining you.

Overwhelmed you have a mile long to-do list and you never feel like you can ever get your head above water.

You feel paralyzed and confused on what to do next to really get traction going with your biz and make it work for you.

You are sleep deprived, trying to squeeze in any few precious minutes to work on your business. But you know deep down in your heart that something has got to give {and that scares you}.

Giving up all of your hobbies and becoming a hermit, you have now started to resent that very business you started.

Doubt and fear is creeping in… What if I don’t succeed? What if I don’t make enough money to quit my day job? What if I fail? My website isn’t ready, I don’t know enough, I need more TIME.

And at this point in your life and career you just don’t have any more energy to spare.

So what gives? Well, I really hope it’s not you.

You have so much awesomeness to give to this world.

In the meantime, let me ask you:


What is it that you want?  Really, truly, madly and deeply?

More time to spend with your loves? Ease and flexibility in your days? Success and money in the bank? Or simply to wave goodbye to your 9-5 and ride off into the sunset with the business of your dreams?

Whatever your answer, you know you deserve it, right?

Why? Because I believe every women deserves…
To grow her business at the pace that works for her.

To discover what truly matters to her – and how to “fit-it-all-in” to her life.

To use her innate gifts, talents + creativity to make real money.

To get everything she wants in this life – and feel good in the process.

Why? Because life is WAY too short for jobs without meaning, gifts left unexpressed and afternoons full of meetings without mimosas {and spontaneous 80s dance parties}.

“When sleeping women wake, mountains move.” Chinese Proverb

Nothing brings me more pleasure and joy than helping women see their true potential to live their life full of freedom, clarity and ease. Let’s work together and get you into a freedom-based life you crave.

Click here to get started and move mountains.



What my clients are saying

After my intensive with Gina, I had a 3-step plan to get out of my full-time job and go full-time into my biz. To make the transition smooth and less “scary” for me and my husband, I really needed a plan that eased us all through the transition to full-time entrepreneur.

Part of the plan was to start working from home, then go part-time, before finally quitting my job altogether. Approaching my boss about these transitions was really stressful to me though, so Gina helped me prepare for those talks. My meetings with my boss went amazingly well with the clear plan I was confident in. I knew exactly how I would overcome possible objections – and even managed to construct the talk in such a way that I overcame them before they came up! It felt amazing to be making steps in the right direction!

I highly recommend Gina’s Sharpshooter Clarity Intensive – it was so helpful in getting my “escape plan” together and getting really clear on my why as well! Now, a year later, I have no regrets about leaving my job. I’m happier, have more freedom in my schedule, and I am set to make at least twice as much income as I brought in at the full-time job that I was unhappy at!

Thanks so much Gina for all of your help! I couldn’t have done it without you.”

Julie Lowe

Owner, Socially Aligned

After working with Gina I feel confident and focused in a calm, relaxed and professional way. I know what I need to do and I no longer feel intimated by my goals but empowered by them… I’ve gotten so much done in the last few months working with you, than the previous 6 months of doing it all on my own. You’re worth every penny! Thank you Gina!

Bethany Mullins

Writer & web designer , Hope and Hum

Gina has a special knack for hearing what needs to heard and reading in between the lines. She helps me clear the debris of my insecurities and selfdoubt so that I can get in touch with the empowered and positive women business owner I want to be. Her simple yet powerful questions help me get clarity and action steps I can take to move forward

Lizeth Bejarano

Health Coach & Chef, Holistic Foodies